Why Every Modern Business Needs a Strong Digital Presence
Discover why a strong digital presence is essential for modern businesses. Learn how it builds trust, drives growth, and shapes customer decisions today.
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Ideas for building what matters.
Practical lessons from our engineers, designers, and product leaders—drawn from building dependable digital products at real-world scale.
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13 articles on technology, product, and design
From RDS to Data Lake: Archiving Massive MySQL Tables Without Losing Query Power
A detailed engineering guide on how we reduced AWS RDS storage costs by 80% by migrating massive, rarely queried MySQL tables to an immutable S3 + Athena data lake using Parquet and Python.
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Partial Indexing in PostgreSQL and MySQL — Use Cases, Support, and Workarounds
Boost database performance and reduce storage costs by indexing only what matters. Learn how to implement Partial Indexing in PostgreSQL and effective workarounds for MySQL using generated columns and functional indexes.
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Designing Beyond Screens: Bridging Teams to Build Better Products
A look at how a designer's role extends beyond creating visuals to shaping shared understanding and connecting diverse team perspectives for a stronger product outcome.
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How NLP Finds the Perfect Match: A Look at Distance Metrics
A practical guide to how NLP measures similarity — from cosine and edit distances to advanced metrics that capture meaning itself.
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Shielding High-Demand Systems from Fraud | Anti-Bot Strategies & Rate Limiting
A deep dive into anti-bot and anti-fraud strategies for high-demand systems like ticket sales or limited-edition launches. This guide covers how to combat new account fraud, implement effective rate limiting, use device fingerprinting, and build a layered defense to make your system an unprofitable target for malicious actors.
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How Text Became Numbers: From Simple Tricks to Intelligent Language Models
A journey through the evolution of text representation techniques, from simple encodings to powerful transformer-based models, showing how words became numbers that machines can truly understand.
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How 'Best Seller' and 'Must Try' Tags Power Smarter Food Choices on Food Delivery Platforms
How data-driven 'Best Seller' and 'Must Try' tags on food delivery platforms enhance user experience, boost restaurant visibility, and streamline menu discovery through intelligent, scalable backend systems
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How we built the “item pairing” feature on a food delivery platform
How we built item pairing feature for a food delivery platform using the Apriori algorithm and historical order data to boost user experience and order value
Read articleImage Optimisation for Train-Based Food Delivery Apps
How Ipsator engineered a visual experience that works even when the network doesn’t.
Read articleOptimizing IRCTC eCatering's Web Performance with Smart Asset Delivery and Caching
How we reduced load times and saved over $15,000 by delivering optimized assets (images, JS, CSS, PDFs) using Cloudflare edge caching in IRCTC eCatering.
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Ipsator’s Infrastructure Overview: Building for Reliability, Agility, and Scale
An in-depth look at Ipsator’s complete infrastructure strategy—across on-prem, cloud, development, backup, and security—supporting mission-critical systems.
Read articleHello World, from the Ipsator Team
A deep dive into Ipsator’s origin story, engineering principles, tech stack, and culture. Learn how we’ve scaled platforms used by millions and the thinking behind the systems we build.
Read articleTime to work together!
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