Logo

How NLP Finds the Perfect Match: A Look at Distance Metrics

Aadarsh Lalchandani, AI Engineer

Tue Nov 04 2025

12 min

NLP, Data Science, Machine Learning, Artificial Intelligence, Text Representation, Text Similarity, Semantic Search

Every time you search for “best pizza near me” or ask ChatGPT a question, a hidden competition takes place, and thousands of candidate results are compared by “distance” to your query. The winner? The one closest in meaning, not spelling. Behind the scenes, algorithms quietly compute ‘distance’, not in kilometers, but in meaning.

But what does closeness mean to a machine?

In Natural Language Processing (NLP), distance metrics are the invisible compasses that guide these decisions, from spotting plagiarism and ranking search results to detecting sarcasm in reviews. They quantify how similar or different two pieces of data are: words, sentences, or even entire documents.

Yet no single metric rules them all. Each one has its superpower and its blind spot. Some see meaning through geometry (like Cosine Similarity), some through edit operations (like Levenshtein Distance), and others through probability distributions (like Wasserstein Distance).

This post takes you on a guided tour through these metrics, their real-world applications, limitations, and the practical wisdom to choose the right one for your NLP projects.

Distance Metrics

Common Vector Space Metrics

When language is turned into numbers, through embeddings, TF-IDF, or neural encoders, every word, sentence, or document becomes a point in high-dimensional space.
Here, geometry rules. These distance metrics define how “close” two ideas are in that space, shaping everything from semantic search to clustering and recommendation systems.

Euclidean Distance

Finds the straight-line distance between two points in vector space.

Applications:
Widely used in clustering (e.g., k-means), nearest neighbor search, and anomaly detection. It’s intuitive for geometric reasoning and works well when features are independent and scale-normalized.

Limitations:
Suffers from the ‘curse of dimensionality’, in high-dimensional spaces, the concept of ‘close’ breaks down, as most points become roughly equidistant from each other. It’s sensitive to vector magnitude, so a long vector can look very different from a short one, even if they’re semantically aligned.

Manhattan Distance

Sum of absolute differences across dimensions. It’s computationally cheaper than Euclidean.

Applications:
Useful in high-dimensional sparse data like bag-of-words models or feature spaces with robust noise tolerance.

Limitations:
Ignores diagonal relationships and can be less accurate than Euclidean in smooth, continuous spaces. It’s also not rotation-invariant, meaning rotating the data can change the distance.

Cosine Similarity (And Its Relatives: Dot Product & Cosine Distance)

Cosine Similarity

Applications:
Cosine Similarity measures the angle between two vectors. If two vectors point in the same direction, their similarity is 1 (the angle is 0°). If they are perpendicular (unrelated), their similarity is 0 (the angle is 90°). Because it ignores vector length, a tweet and a research paper on ‘dogs’ can still score the same, ideal for comparing documents of very different sizes.

Limitations:
Sensitive to word order and contextual nuance, it can’t distinguish between “not good” and “very good” if the embedding magnitudes are similar. Also, it’s not a true metric and ignores vector magnitude, which may be important in some applications like image retrieval.

Dot Product

Applications:
This is the mathematical operation used to calculate cosine similarity. Measures the alignment of vectors. Used in retrieval models (e.g., ANN search) when vectors are unit-normalized, where it becomes equivalent to cosine similarity. Also used in neural ranking models (e.g., BERT-based re-rankers) and collaborative filtering.

Limitations:
Highly sensitive to magnitude, a long vector can score highly even if the angle is poor. Without normalization, it’s not interpretable as a similarity score and can be misleading.

Cosine Distance

Applications:
This simply “flips” the similarity score into a “distance” score. The formula is Cosine Distance = 1 - Cosine Similarity. A similarity of 1 (identical) becomes a distance of 0. Widely used in text similarity, document clustering, semantic search, and recommendation systems, where direction matters more than magnitude.

Limitations:
Ignores vector magnitude, thus cannot differentiate vectors that have the same angle but vastly different lengths; sensitive to noise in sparse, high-dimensional data.

But not all similarity lives in vector space. Sometimes, it’s just about overlap, which features or tokens are shared at all.

Set & Binary Vector Metrics

Not all text is best represented as continuous vectors. Sometimes, it’s about comparing what’s present and what’s missing, like sets of words, features, or tags.

Jaccard Index/Distance

Measures similarity between sets.

Applications:
Used in document similarity, keyword overlap, and recommendation systems. For text, based on token sets (e.g., unique words in a sentence).

Simple Example:

Limitations:
Ignores the magnitude or frequency of elements, leading to poor performance on sets with different sizes and sparse data, insensitivity to semantic meaning, and inefficiency with extremely large datasets compared to methods like cosine similarity.

However, when every letter matters, as in names, IDs, or short phrases, we move from sets to sequences.

String & Sequence Metrics

Before embeddings took over, NLP relied heavily on direct string comparisons, counting how many edits or swaps it takes to make one word or sentence look like another. These metrics still shine in tasks where exact text form matters: spelling correction, fuzzy matching, and name deduplication.

Levenshtein (Edit) Distance

Counts the minimum number of insertions, deletions, or substitutions to turn one string into another.

Applications:
Used in spell checkers, OCR correction, speech recognition, and fuzzy matching in NLP and data cleaning. It’s also foundational in DNA sequence alignment and text diffing.

Limitations:
Computationally expensive, O(mn) time and space, making it impractical for large-scale search. It also doesn’t understand semantics; “cat” and “dog” are as far apart as “cat” and “cta”. Not suitable for long documents.

Jaro & Jaro-Winkler

Designed for short strings like names and addresses, it improves on Jaro similarity by boosting matches with common prefixes.

Applications:
Used in record linkage, data deduplication, and census matching. For example, “Jon” and “Jonathan” score highly due to shared beginning.

Limitations:
Only effective for short strings with common prefixes. It’s not a true metric (fails triangle inequality) and performs poorly on strings with different lengths or no shared start. Also, computationally intensive for large datasets.

As NLP evolved, words became more than tokens or coordinates; they turned into probability clouds in meaning space. That’s where advanced, distribution-based metrics step in.

Advanced Metrics

Modern NLP has moved beyond raw geometry or string matching. Today’s models represent text as probability distributions or contextual embeddings, where meaning shifts subtly with context.

Wasserstein (Earth Mover’s) Distance

Measures the minimum “cost” to transform one probability distribution into another, considering geometry and support.

Applications:
In NLP, famously used in Word Mover’s Distance (WMD) to compute document similarity by moving word embeddings from one doc to another. It captures semantic shifts better than cosine or Euclidean. Recently, it’s reappeared in diffusion-based text models and retrieval pipelines that align word distributions rather than single embeddings.

Limitations:
Extremely computationally expensive, O(n³) for n words, making it impractical for large documents. Approximations like Sinkhorn or Tree-Wasserstein reduce cost to O(n²) but introduce bias. Also sensitive to regularization parameters.

Kullback-Leibler (KL) Divergence

Measures relative entropy between probability distributions; foundational in information theory.

Applications:
Used in NLP for language modeling, topic modeling, and fitting generative models.

Limitations:
Asymmetric and undefined if distribution supports differ; sensitive to zero probabilities; not a true metric, and can’t satisfy the triangle inequality. Since KL is asymmetric, in practice, many systems use the Jensen-Shannon Divergence, a symmetric and smoothed version more stable for text models.

Hybrid & Domain-Specific Metrics

Hybrid metrics combine the best of multiple worlds, lexical, semantic, syntactic, or even structural. They’re custom-built for domain-specific tasks. For example, a hybrid similarity metric might blend cosine distance on embeddings with edit distance on entity names, useful in enterprise search or knowledge graph matching.

Many enterprise search engines (like Elasticsearch + dense retrievers) now use hybrid scoring, blending BM25 (token overlap) with cosine similarity (semantic closeness).

Limitations:
Often complex to design, computationally costly, and hard to interpret or generalize. Require extensive validation and tuning on use-case-specific data.

When to Use Which Metric?

If your task is…Your Best Bet(s)Key Consideration
Semantic similarity (e.g., “Are these docs similar?”)Cosine SimilarityThe industry standard. Fast, effective, and ignores document length.
Finding “typos” or spelling errorsLevenshtein DistancePerfect for short strings. Measures the “edit cost.”
Matching short names/addressesJaro-WinklerDesigned for this. Rewards words that share a common prefix.
Clustering data points (e.g., K-Means)Euclidean DistanceThe default choice. Make sure to normalize your features first!
Deduplicating a set of keywordsJaccard IndexGreat for “percent overlap” between sets where frequency doesn’t matter.
Comparing probability distributionsKL Divergence (Asymmetric) Wasserstein (Symmetric)Advanced. Use Wasserstein (WMD) for semantic “cost” to move one doc to another.
Fastest similarity search (ANN)Dot Product (or Cosine)Use with normalized vectors in a specialized vector database.

Most of these metrics are available in major Python libraries like scipy, scikit-learn, nltk, and python-Levenshtein. Custom metrics can be implemented as needed for specialized tasks.

Conclusion: The Art of Choosing the Right Metric

There’s no universal “best” distance metric in NLP. Cosine captures meaning but ignores magnitude. Wasserstein models semantic shifts, but is slow. Levenshtein catches typos but misses meaning.

The right choice depends on context, your data, goals, and computing budget.

As AI evolves, hybrid metrics are emerging, blending the nuance of semantic embeddings with the precision of symbolic or geometric ones.

Ultimately, choosing a “distance” isn’t just mathematical, it’s philosophical. It defines how your system perceives similarity in a world where meaning constantly evolves.

In the next post, we’ll explore how embeddings work and why they capture meaning, all without the heavy math.

So the next time a search engine nails your intent or a chatbot understands your tone, remember: somewhere, a distance metric just made the perfect match.


More from the journey

Want to read more about how we think and build at Ipsator?

logo_image

100+ million lives touched