Empowering IRCTC eCatering Platform
WRITTEN BY
Abhinav Kuswaha
Co-Founder
Introduction
Indian Railway Catering and Tourism Corporation is an Indian public sector undertaking that provides ticketing, catering, and tourism services for the state-owned Indian Railways
Challenge
Creating a system that can handle volume for the 4th largest railway network in the world, overcoming network connectivity bottlenecks and more
Ensuring fulfilment of order and a great delivery and consumer experience
Evolving train catering to a revenue growth of the platform
Adding data analytics to ensure greater insights generation for vendors, delivery, and the end consumers
Solutions
• Improvement of Current System :Developed Food on Track app and created a better web-app to ensure accessibility for consumers. Developed features like PNR auto-pasting, minimal data usage, and quick load times in the customer application to enhance user experience.
• Empowered Vendors :With insights and dashboards to help them better their business and the service they provide. integrated a sophisticated real-time order tracking system using NTES data, ensuring accurate delivery timings
Implemented an efficient payment system
Impact and Achievements
• Revenue Growth : Achieved 80x revenue growth in 6 years (Including Covid Year).
• Improvement Services :Data Analytics helped us to know the best cutoff times ensuring operational excellence even during peak hours
• Highest Rated Food Delivery App in India : Food on Track become the highest rated food delivery app in India
• More Coverage :The improvements brought in a lot of coverage from different channels, media, and influencers
This was a difficult task as the app design had to be such that it was easily accessible to users with limited digital literacy, and in remote locations without strong network.
Akanksha Kapoor
Partnerships Leader, GE Healthcare
